Five years as a software engineer. I helped scale products at companies that were early stage when I joined and are unicorns today. I built agents, shipped features used by millions, and sat inside the rooms where growth happened. Somewhere in those years, one thing kept showing up everywhere I looked.
Brands I genuinely liked, brands that sold real products, were all being told the same thing: short-form video is how you grow now. Reels, Shorts, TikTok. And every one of them hit the same wall. Good ads need a team, scripts, shoots, editors, and patience. A week of content takes weeks of planning and a budget most brands simply do not have.
Then AI video tools arrived. On paper they solved it. In practice, they did not. The output was generic. Drop any brand in and the video looked like it could belong to anyone. Same template, same voice, same look, no matter what the brand sold or who their customers were. The video shipped, but it did not sell.
The real gap was this. Every good ad has three things working together: the brand, the audience, and the market context. Not one tool was reading all three.
That is where Flona started.
You paste your URL. Flona reads your brand and your products. You pick an AI creator for the region you want to reach, and Flona generates a video that feels native to that region. The same brand, running in Mumbai, Chennai, London, or Jakarta, does not get a translated version of one ad. It gets a video where the creator looks local, the voice sounds local, and the selling style feels local. Native, not generic. That is the line we care about.
I am still the one reading every founder message that comes in. That part will stay that way for a long time, because the brands we serve deserve someone who actually cares whether their next ad works.
Abhishek Singh
Founder & CEO · Bangalore, India
